There are three different types of SEO available that aim to improve rankings on search engines like Google, Yahoo, Bing.
In this blog post im going to break down the three different types of seo in digital marketing OnPage SEO, Off-Page Seo, Technical SEO
1. On-Page SEO
On-page SEO is all about editing the content, adding images, and adding the code on the website.
On-page, seo helps search engines to understand the content on web pages so that search engines can index and rank pages on search engine results pages.
SEO- Onpage Strategies
Keyword Research: Finding the right keywords to target in content.
Header Tags: There are 6 Header Tags H1 to H6, Header tags in Html format, improves reader experience.
Title and Description: These two are most important, help search engines and users to understand the content on a particular page. Visible on the browser tab and SERP.
URL Optimization: Help search engines to understand the content on the page, use focus keyword in url.
Alt tags: Google Can’t read text on the images, by using alt text search engines can understand what the image is about
Competitor Analysis: To identify your competitor strategies
Content Creation: Create and publish new content
Keyword Optimization: optimize keywords wherever it is necessary
2. Off-Page SEO
Off-page seo is all about building backlinks pointing to your website from other relevant websites.
Backlinks help search engines to identify which pages they should rank, before ranking a website search engines will look metrics like page authority and domain authority, these two authorities entirely based on backlinks of the site.
The rank of your website not only depends on quality backlinks pointing to your site also on other ranking factors.
Backlink Building Strategies?
1. Find your competitor backlinks
2. Broken link building
3. Guest postings
4. Press releases
3. Technical SEO
Technical SEO is all about optimizing servers so that search engines can crawl and index web pages easily. Technically optimized websites provide great user experiences that are loved by search engines.
Following are the technical seo factors
1. Loading Speed
7. Structured data
There are many tools to detect technical issues on your website Ex: https://gtmetrix.com/ (Helps you to find loading issues.)
Hope this blog post helped you to understand the 3 types of seo,
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