As a builder, it’s your responsibility to get the buyers for your apartments.
Outreach marketing is always reaching out to the new target audience to sell the properties you have built.
Today in this blog post, I’m going to explain 13 best outreach marketing ideas for apartments,
Most of these Marketing ideas will give you immediate results.
Youtube is the second largest search engine after Google, Youtube is owned by Google, and it allows people to share videos.
According to Statista, Youtube had 2 billion logged-in monthly viewers.
According to Emarketer, 93.5% of People in India are watching Youtube videos.
According to pew research, Youtube is used by 73% of Adults in The USA.
By looking into all these statistics, you can understand that youtube is the best platform to reach the new Home/Apartment buyers.
See how a real estate company named New Castle Builders in India, Promoting their villas on youtube to reach new buyers. and to generate leads for the company.
2. List Your Property in Real Estate Portals
There are several real estate portals available like 99acres.com, Magicbricks.com, housing.com, indiaproperty.com, and many more in India, and Every country has its real estate portals, you can use them to promote your real estate property.
Lakhs of potentials buyers will visit these real estate portals website to check the flats, villas, open plots available for sale.
If you list your property details on these sites, your apartment will be viewed by thousands of people and contact you for further information via phone or direct walk-in.
Real estate portals will also offer paid listings. These listings will be shown on top of the portal for every visitor so that your property can get the maximum of impressions/views so that you will get more leads out of it.
3. Advertise on Social Media (Facebook Ads)
In social media, Facebook is the best platform to run advertisements for your property. Social media will help you to reach lakhs of people in your target locations.
Not only locations, but you can also optimize ads to specific people like age, gender, interests, and more.
It does not require thousands of dollars to run advertisements on Facebook, you can start with a smaller amount like $10 even less, and you can raise your budget once you believe Facebook advertisement is working for you.
4. Run an Adwords(Ads) Campaign
Google ads is a paid platform that allows advertisers to show advertisements on google SERP and charged on a pay per click basis.
With Google Ads, you have the facility to show your ads google when customers are searching for your services.
Google Ads will only charge when someone clicked on your ads.
There is no minimum budget to run Google Ads Campaigns, and you can start with even $10,
Google Ads will also provide coupons to its users; once you activate that coupon, google will credit the equal amount of money you spend on the ads after 30 days.
5. Distribute Brochures
Distributing brochures is an offline marketing strategy but creates a good amount of awareness in your surroundings,
The information on the brochure like pictures of Properties, amenities information will attract so many people due to this you will get enquires about the properties.
6. Connect with Real Estate Brokers.
Nowadays, most of the properties are sold by the real estate brokers, they will be in touch with the people as well as the builder in all the areas, so they have a massive list of contacts looking to buy properties like your
Reach out to all the real estate brokers and discuss the properties and the percentage you can offer them. Brokers will get you the genuine buyers.
7. Develop a Blog
According to ryrob blog statistics, 60% of people purchase a product after originally reading a blog post about it,
Creating a blog for apartment marketing is an effective marketing strategy. Blogging frequently will bring you traffic and organic leads.
Blogging will also help you to increase your branding and trust.
You can promote the properties you had, create content for your blogs like this.
For example: if you had a double bedroom apartment for sale in Ameerpet Hyderabad.
First, search on google to find out how people are searching for properties in Ameerpet.
Just type one keyword: Apartment for sale in Ameerpet and google will start suggesting the keywords for you.
Come down to the bottom of the page. You will also find a few more relevant keywords to create blog content on those topics.
Find the following screenshot to see google suggestions,
8. Optimize Your Website for Search Engines.
Search engine optimization is the process of ranking a website on search engines like Google, Yahoo, and Bing, so that people can find your business when they are searching for your properties.
Search engine optimization takes months of time to see the results, but it generates a lot of quality leads for your business.
9. Hire Employees for Field Marketing.
Hire a team to market your apartments by going into the field like vegetable market, banks, doorstep, cinema theaters, and other crowded places.
Meat people explain about your properties, give visiting cards, brochures and ask their name and contact number.
10. Do Cold Calling
Do cold calling to all the contacts collected at crowded places, explain the different properties you have, and invite them to see your apartments.
11. Sponsor a Local events
Find out the events your target audience will attend, reach out to the event organizer, and discuss your plan so you can play your videos and display your banners.
So one who attends the event will come to know about your company and your properties that are ready to sell. And you will also get enquires.
12. Use Facebook Groups.
Find out and join the real estate Facebook groups, post the photos of your properties, planning, and share the contact number to reach you.
Note: don’t spam the Facebook groups, if you group admins will block you.
13. Email Marketing
Collect the email IDs of people who visited your property location, and collect emails from your blog and website using opt-in forms.
So you can send them emails about your new properties, offers, promotion materials, reminders, and you can also send festival greetings to maintain a good relationship.
Whenever you send an email to the people will recognize your company and properties, and get more leads to you.
Hope this blog post gave you the right out reach ideas for your apartments
Reach us if you need any marketing help.