What is (not provided) in Google Analytics and How to Unlock Not Provided Keywords

Are you getting “not provided” when you are trying to find out what keywords are driving to traffic to your website?

No problem. In this blog post, I’m explaining to you how to find out the not provided keywords.

But before that, I will tell you why Google is securing these search queries.

Why Google Hides Keywords From Marketers

October 18, 2011, Google announced that they believe that protecting these personalized search results is essential.

as search becomes a customized experience, primarily for signed-in users 

With this announce google stopped showing the keywords used by users to reach your site.

Google created a “Not Provided”  token in the organic traffic keyword report to help you understand the signed-in user’s natural search visits.

What Does Not Provided Mean in Google Analytics

It means that Google does not want to show you the keywords used by users to visit your website.

How to Unlock Not Provided Keywords in Google Analytics.

If you wanted to find out the not provided keywords here are a few methods, you can use anyone.

1. Google Search Console (Formerly Webmasters Tools)

Google Search Console helps webmasters to measure their website search traffic and performance, Notify issues on the website to the website owners.

To find out the keywords, click Performance from the left side menu.

In this section, along with keywords, you can also find another four metrics, Total Click, Total Impressions, Average CTR and Average Position.

These four metrics are essential to you; it tells the total number of impressions and clicks your website obtained from organic search.

In these queries section, you can find more metrics

Pages that are appearing in Google search.

Countries that your website pages have appeared

Devices Information: shows you the impression and clicks got on different devices.

2. Google Analytics

You see not provided keywords in google analytics by following this.

From the left side menu Acquisition >> Search console >> Queries 

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