What is Linkedin Social Selling Index

What do you know about the social selling index, and do you think it is essential to have a high SSI. Comment your thoughts in the comment section.

Today in this blog post, I will discuss the following topics.

What is Linkedin Social Selling Index

The social selling Index is a measurement of a salesperson’s social selling skills and execution.

According to the linked: Social Selling Index is a “first-of-its-kind measure of a company’s or individual’s adaptation of the “4 pillars of social selling” on LinkedIn, based on a scale from 0 to 100.”

Why is Social Selling Index is Important

Linkedin says that a company’s or individual’s with high Social Selling index score can reach their sales goals.


Social selling leaders can produce 45% more opportunities than people who are having lower SSI.

51% are more likely to reach quota, and 78% of social sellers exceed people who don’t use social media.

Social Selling Leaders Get Better Results

In my research, I found that there are wider opinions on Social Selling Index Score. 

Some say it is a helpful metric, and some say its just a matter of vanity.

How to Check Social Selling Index on Linkedin

It’s effortless to find out the Your social selling index score, visit https://www.linkedin.com/sales/ssi

You will see your SSI like the following screenshot.

How to Increase The Linkedin Social Selling Index Score?

Linkedin has four major pillars, let’s know more about it.

1. Establish your professional brand
2. Find the right people
3. Engage with insights
4. Build relationships

1. Establish Your Professional Brand.

It is the first pillar, Linkedin will look for the professional presence and completeness of the Linkedin profile. Ex: Profile photo, how many posts you have published, page views you are getting to your posts, and how many followers you are gaining. 

2. Find The Right People.

Linkedin wants to use their lead builder to find the right persons and save them as leads so that you can share use full insights with them later.

3. Engage With Insights

In this third pillar, Linkedin looks for engagements (Likes, Shares, Comments) or reactions you are getting for the posts you have published, Saving accounts (company Pages), and the inMail response rate.

4. Build Relationships

The fourth pillar measures the percentage of acceptance of sent connection requests, expand your network to reach the prospects, also reach who can introduce you to the prospects.

Hope you understand the SSI Score is wholly based on these four pillars, so if you want to increase your SSI score, focus on these four pillars.

Pro Tip: Use Sales Navigator, it will help you to increase your Social Selling Index score by 20%

How is LinkedIn SSI Calculated?

Linkedin SSI calculated by measuring your performance of these four pillars, and the total of these four scores is SSI.

What is a Good Social Selling Index Score

Generally higher the score is the better, Anywhere between 70 to 100 considered as Good.

How Often Social Selling Index Score is Updated

It is updated daily


The social selling index score is important because that tells how good you are in social selling.

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